Latinos make up a significant percentage of box office receipts, and according to a graphic from the Motion Picture Association of America (MPAA), they are proportionately more ardent movie goers than other ethnic groups.
Despite being only 16% of the population, Latinos buy 24% of the movie tickets.
Latinos bought $30.6 million in movie tickets in 2011 compared to $80.6 million bought by whites and $15.3 million bought by African Americans. That works out to about 5.3 films per capita for Latinos, compared to 3.7 for blacks and 3.5 for whites.
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