Tu Visión Canal is video for Latinos, by Latinos

Tu Canal Visión is betting that Latinos want a more interactive experience with digital video than YouTube could offer.

Sara Inés Calderón | March 10, 2014 | 11:43 am
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At South by Southwest this year we ran into Ulysses Alvarado, founder of Tu Visión Canal, a video platform for Latinos. He described TVC as a social video sharing site and mobile app embracing Latino culture, allowing users to interact in a two-way video portal.

Users can create their own video channels, upload to community channels, vote in video contests, as well as watch entertaining digital content. We asked Alvarado a few questions about his new company and why he thinks he can tae on YouTube.

MW: Why is TVC different than YouTube?

UA: TVC is an acculturated site and built from a Latino point of view: for Latinos by Latinos. It gives the user the opportunity to upload videos to their favorite channel to share their experience, and vote on national contests that can change a person’s life. TVC gives all types of Spanish artists the opportunity to get

global exposure where through a section called “Promuévete” and not get lost in general market sites.

MW: What’s the difference between a Latino video consumer and a non-Latino?

UA: The Latino video consumption overindexes non-Latinos by close to 50 minutes (compared to whites and African Americans) with overall consumption growing over 200% in less than five years.

MW: What are your plans going forward?

UA: We want to continue developing the site based on the needs of the community,

MW: How can people access TVC or participate?

UA: Register, create your own channel, participate in our national contests and vote. We invite everyone to see all to go through the site and discover the user-friendly design for all generations and give us feedback on additional features they would like to see. We encourage people to become content providers.

About Sara Inés Calderón (183 Posts)

Sara Inés Calderón is a journalist and writer who lives between Texas and California. Follow her on Twitter @SaraChicaD.


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